Marketing Director
Position Description and Performance Expectations

Effective Date: March 26, 2006
Department: Administration
Classification: Exempt
Responsible to: President & CEO

The position summary describes current duties and responsibilities for
whichthe employee will be held accountable and evaluated upon.  The bulleted items represent some, but not all, of the performance measures, which may be
used in evaluating performance.  Job duties and responsibilities below may
change from time to time, at the sole discretion of the organization, as
other needs may arise.

General Description:
Valley Public Television is seeking a seasoned marketing/public relations professional for this full time, Senior Management position.  The stages of managing these functions include developing a Media Plan, web site oversight, planning and direction, internal and external image positioning, building and stewarding media relationships, buying advertising, press release/copy/proof writing, creative design, implementation, reporting
and monitoring results, and upon completion, developing improvement strategies.

Essential Functions

• Enhance already positive internal and external image
• Control branding and design
• Copy writing and proofing of all image related materials
• Publish monthly program guide, Preview
• Write press releases and schedule media buys
• Build relationships with local media
• Oversee web development
• Support the marketing needs of various departments
• Apply for PBS Ad Grants, fulfill deliverables and provide necessary reporting
• All other duties as assigned by President & CEO.

  Accountabilities

• Develop annual job plan
• Successful leadership and teamwork to meet department’s financial goals
• Work cooperatively toward fulfillment of the station’s mission, goals and objectives
• Cooperative and professional attitude with staff, customers, volunteers and vendors
• Work in alignment with the VP of Programming/Communications and Production Director
• Timely and accurate completion of all assigned responsibilities and reports
• Timely and appropriate communication with management
• Consistent dependability in attendance and effective utilization of time
• Protect confidential information.

  Competencies:

• Bachelor’s Degree in Marketing and/or equivalent marketing experience
• Graphic design capability a plus
• Occasional long and unusual hours
• Must have the ability to work under the pressure of deadlines and be project oriented
• Strong interpersonal communication and customer service skills
• Excellent computer skills including word processing, spreadsheets, databases
• Proficient and efficient usage of software provided to complete job responsibilities.

  Complete Application at:  KVPT, 1544 Van Ness Avenue, Fresno, CA  93721

  Deadline Date:  Upon completion of hire.